How does an accurate name help?
Accurate Names
This question may seem incredibly obvious to anybody reading. At its most basic level, lets look at it this way My name is Chris, you would not get my attention with a “BOB!” or “PETE!”, well, certainly not as quickly!
There’s very little difference in the fundamental principals of internet domain names. The more accurate a name is to the product, service or information is, the more likely it is to grab a net surfer’s attention.
One of the most important elements in determining a domain’s value is to look at the number of people who search for that phrase each month. There are a number of tools that can do this including wordtracker, old yahoo overture data and google keyword analysis. These metrics help show the domain’s potential, as an accurate name to a searched term leads to benefits in search engine ranking for that term. It is also possible to determine the (approximate) amount of type-in traffic a domain receives, and this is a very valuable asset to a domain. Domains which are extremely accurate are very valuable, and generic domains with direct type-ins usually convert into the highest advertising yields.
This site was formed to allow the marketing of a collection of premium domain names to the public brands which will benefit the most. To stay up to date with th latest domains to come on sale please be sure to sign up for the newsletter.

